Walltech Bookshelf

I found these photos I took back at the ICFF of this bookshelf by Walltech. I wish I could tell you more about the company but I can only find a vague reference to it being located in Seoul, South Korea.

I'm really drawn to the colors of this bookshelf and the fact that it's also an art piece where you push and pull the pieces of wood in the bundle to make your own shelf.  I really love that it's adjustable for what you are storing or displaying at the moment and that it doesn't take itself too seriously.  For this reason, I think it would be really fun in a retail setting.